How to Start a Startup Summary


If you are serious about starting a startup, you’ll be investing tens of thousands of hours doing it. Spending 15 to 150 hours now to learn some of the core principles could be the difference between success and wasting years of your life and hundreds of thousands (or more) of someone’s money.


Psychologist Carl Rogers said, “the only kind of learning which significantly influences behavior is self-discovered or self-appropriated–truth that has been assimilated in experience.”


You can just watch the videos if you want, but studies say you’ll forget 50% of the material by tomorrow. And by next month you’ll have forgotten 80%. If you follow a few steps you can put the most important lessons in your long-term memory.

  • while watching a video, write down important points you want to remember
  • at the end, review each point; think about how it relates to an experience you’ve had; what examples did the speaker give; what were other details
  • now, take a blank sheet of paper and write down the important points from MEMORY (no peeking)
  • check what you wrote against your notes and if you missed any points get another blank sheet of paper and try again until you can write everything from memory
  • try to recall the points again in 1 day, then 3, then 1 week, then 1 month (or as needed)

Aha Moments

The deeper you get into the material (watching, learning, recalling, discussing with others, relating to your past experiences, creating new experiences) and researching the topics, people, and companies, then the more details you uncover and more connections you make, leading to a greater sense of understanding and mastery.

Knowing the material isn’t enough. You have to understand it well enough to know in which situation to apply each concept.


All Videos by Topic

Class Resources

Researching Startups and Founders

Bonus: Airbnb Case Study



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